Dan Purice and Bianca Purice Azap - architects and co-founders of the company SC 313 DESIGN & ARCHITECTURE PARTNERS SRL, founded in 2019 in Timisoara, Romania. Our office offers complete architecture and interior design services, covering all stages of a project: consulting, concept, design, project management and site monitoring. Through our projects we combine the passion for design with the aesthetic and functional requirements and needs of our clients.
Project description in English
In a compact white-walled and gray-tiled space of 40 square meters, the challenge of designing an interior for a flower shop unfolded. The concept revolved around a striking curved wall acting as a "ribbon" that elegantly divided the area, creating a limit between visitors and the back organizing space. To enhance the flowers, a bold decision was made to paint the background black, allowing the "ribbon" and the flowers to pop.
To draw attention to the floral displays, small amphitheater-like structures with carefully directed lights were created, emphasizing the beauty of the blooms. The green “ribbon” wall served as a natural backdrop, making the flowers the focal point of the space. Complementing this, a floating wooden ceiling that will be adorned with plants added a touch of nature, harmonizing with the existing tile floor. Carefully positioned lighting further accentuated the floral arrangements, ensuring they took center stage. The choice of new materials seamlessly integrated with the budget constraints, creating a cohesive and visually striking interior for the flower shop.
In the heart of the space, a central working island was strategically placed to serve as a preparation area for the flowers, providing a functional yet visually impactful focal point. This island, a blend of grey and wood, stood out as a heavy and rough element amidst the softer surroundings of the design. Its presence added a tactile and practical dimension to the space, offering a sturdy and purposeful contrast to the elegance of the overall interior. The island not only facilitated the florists' work but also served as a visual anchor, harmonizing with the design concept while adding a touch of grounded sophistication to the flower shop's ambiance.
At the entrance, beneath the minimalist logo, a welcoming space was intentionally crafted with two chairs and a coffee table, inviting visitors to relax as they awaited their beautifully arranged bouquets. This cozy seating area provided a moment of respite amidst the floral splendor, enhancing the overall customer experience. Adjacent to the logo, a round mirror was strategically positioned, echoing the graceful arches of the green background "ribbon", adding a touch of visual symmetry and elegance to the space. This thoughtful arrangement not only served a functional purpose but also tied in seamlessly with the design narrative, creating a harmonious and inviting atmosphere for the visitors of the flower shop.
