Ideogram Studio was founded in 2012 by Ilinca and Tudor Constantinescu. Coming from the common ground of architecture, but specializing in different fields, such as visual arts or urbanism, overlapping with that of academic research, we are equally interested in a large-scale perspective as well as a detailed one. Our work is channeled into four fields, which most often intersect: architecture (small-scale residential projects, restoration, public space interventions, interior design, exhibition design), product design, photography and cultural projects—which gather other people, outside the profession. Our combined concerns help us to constantly relate to society and to have an overall vision of architecture, moving beyond the built environment.

The initiators of the project wanted to create several multifunctional pavilions, which would host their floral and artistic creations, as well as various events. But more than that, the beneficiaries wanted the surrounding nature to be above the buildings. The site, a former cornfield crossed by deer and surrounded by the Snagov forest, would dictate the location of the pavilions in the hollows created by the forest, so that, from the road, it was almost invisible: the Orangery (the main greenhouse), a minimal body of accommodation and a secondary conservatory. The pavilions are connected to each other by paths that get lost in the forest and that widen in certain areas, creating larger areas, extensions of the interior spaces. A naturally draining aqueduct also surrounds the buildings, providing small lakes and metal bridge crossings. The different textures of the alleys are given by the different dosages of the same materials: earth, gravel and sand. The parking spaces are also hidden in the meanders of the road, among various clumps of planted trees. As a whole, the landscape project combines the proposed plantings with spontaneous nature, a combination that bore fruit very shortly after planting. The orangery, the main building, is made up of a wide and open area, completely transparent, with a visible metal structure (with a 17m opening without internal pillars) - the multifunctional part - and a full area - for utilities. On the outside, the unglazed areas are either finished with raw clay plaster or covered with burnt wooden slate. Inside, in the greenhouse area, the only opaque area is that of the vertical accent, the plastered fireplace. At the opposite end is an accent of color and texture in the form of a terracotta bar. The accommodation body, minimal, is trilobed - with three equidistant parallelepipeds completely finished with burnt wooden slate, thus getting lost in the chromaticity of the context.