Privește Orașul started in 2015, during the Timișoara Architecture Annual (a_ta) organized by the Romanian Order of Architects – Timiș Territorial Branch, having the intention to increase the citizens’ interest towards their city and towards public space in particular. In 2016, Privește Orașul was already taking place during Timișoara Architecture Biennial Beta, where it met with Breathing Spaces Trail from the application file with which Timișoara won the title of European Capital of Culture for 2021. Thus, the Breathing Spaces Trail connects with, and further develops Privește Orașul Campaign.
Building upon the project’s concept as described in Breathing Spaces Trail, in 2019 Privește Orașul Campaign starts from the premise that the notion of public space is too abstract, and thus it cannot be approached on a daily basis by its inhabitants. This is also the reason why the public space isn’t assumed, is not taken care of and belongs to nobody. As a result, 5 public spaces from the city were personified and changed into characters with human features (flaws, qualities, past, future, beliefs, hopes, fears, etc.) with the aim of changing, for the long term, the way in which the city’s inhabitans relate to the public space.
In 2020, in the context of COVID-19 pandemic, Privește Orașul became an urge to reconsider the relationship people have with the public space. This was made possible through an online photography competition, which was promoted with the help of a new messenger-character, who joined the other 5 characters from the 2019 Privește Orașul Campaign.
Privește Orașul project is conceived and implemented by the Beta team, from the Romanian Order of Architects – Timiș Territorial Branch in collaboration with Timișoara 2021 – European Capital of Culture.